Plot
twists
as a lifestyle
I exceed expectations
— then I betray them.
I design what people
expect
& what they don't.
Earn trust, then disrupt.
Daniel Chinchilla
SR UX DESIGNER & RESEARCHER | 9y of experienceI turn designs into metrics & storytelling into decisions. It's strategy by design, impact by surprise.
UX Case Studies
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Freeing $19,000/y in productivity by reducing decision-making time for complex embryology diagnosis
Designing a patient history flowchart with fertility KPIs.
3 min -
Pivoting a design request to service design by observing ordering behavior.
Defying assumptions by stepping back to validate a problem hypothesis.
2 min -
Retained 14,000 monthly visits by Realigning Navigation with physician goals.
An Information Architecture revamp for an American leading association of clinicians and researchers.
4 min -
UI Design Portfolio
Highlights from 19+ projects, blending UI and Design Systems for Mobile and Webapps.
About me
Choose a Role:Daniel as UX Researcher
Tools
Attitudinal
- Interviews
- Card Sorting
- Concept Testing
- Diary Studies
Quantitative
- Surveys
- Tree Testing
- Web Analytics
- Heatmaps
Behavioral
- A/B Testing
- Usability Tests
- Field Studies
Daniel as UX Designer
Tools
Prototyping
- Axure Hi-Fidelity
- Wireframes
UX Artifacts
- User Journeys
- User Flows
- Empathy Mapping
- Heuristic Reviews
- Sitemaps
- Personas & Archetypes
Daniel as UI Designer
Tools
Design
- WCAG 2.0 Accessibility
- Design Systems
UI Frameworks
- Foundation
- Bootstrap
- Ionic
- IBM Carbon
Front-End
- HTML & CSS
- SASS
Agile
- Kanban
- Scrum